I have entered earnings plays on RPM and WBA using long shares.
For both the average directional index (ADX) is below 25, the transition from non-trending to trending, but the positive earnings surprise indexes (ESP) from Zacks is large enough to make the trades attractive.
I exited the next day. RPM beat its earnings estimates by a dime and the price rose. WBA failed by reach the estimates by two cents, and the price fell. Both at high ESP scores — RPM the highest — and WBA had the more bullish trend scores, with a higher ADX and a wider spread between the two directional index (+DI, -DI). The analysis failed in the case of WBA.
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