Whirlpool Corp. (WHR)
Update 10/15/2017: There were indications a downside earnings surprise was in the making, and WHR obliged, report $3.83 per share compared to the consensus estimate of $3.90. Shares declined by $19.25 the first trading day after publication.
For me it the outcome represented the chickens coming home to roost. I prefaced my decision to take the trade with this: “Despite the poor coverage…”. I bent my rules by entering a position whose zone of profit failed to cover both the expected move and the post-earns moves average, maximum and central tendency. The actual move exceed the maximum of the past four announcements by 88 cents.
My taking the trade points to an aspect of my psychology, and perhaps trader psychology in general, that I’ve noted over the years. If I put effort into analyzing a trade, I really want to make that trade, and I’m disappointed if I must pass on it. So the lesson for trading is, “Follow the numbers, not your heart.”
Shares declined by 11.24% over my two-day holding period, or a 2,052% annual rate. The options position produced a 40.6% loss for a 7,411% annual rate..
WHR publishes earnings on Monday after the closing bell.
I shall use options that trade for the last time 11 days hence, on Nov. 3.
Implied volatility stands at 32%, which is 3.1 times the VIX, a measure of the volatility of the S&P 500 index.
WHR’s IV stands in the 88th percentile of its annual range and the 96th percentile of its most recent broad movement.
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