Shares: EL

The Estée Lauder Companies Inc. (EL)

Update 3/22/2018: EL reversed the day after I entered, and on the second day gave a downtrend signal on the Fisher Transform. I exited for a loss.

My shares position declined by 1.5% over the two-day holding period for a -264% annual rate.

I have entered a long shares position on EL at a debit of $147.68 per share.

I made the decision to enter the trade in my account based on a high expectation of a positive earnings surprise, a bullish Zacks rank, an uptrend signal on the daily Fisher Transform and an Elliott wave count that shows, somewhat ambiguously, that EL in an uptrend. The rise from 2016 is poorly differentiated, but it appears to me to be in a 5th wave up in the rise since April 2017.

EL publishes earnings May 2  before the opening bell.


By Tim Bovee, Portland, Oregon, March 16, 2018


Tim Bovee, Private Trader tracks the analysis and trades of a private trader for his own accounts. Nothing in this blog constitutes a recommendation to buy or sell stocks, options or any other financial instrument. The only purpose of this blog is to provide education and entertainment.

No trader is ever 100 percent successful in his or her trades. Trading in the stock and option markets is risky and uncertain. Each trader must make trading decisions for his or her own account, and take responsibility for the consequences.

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